Every UX engagement we lead is focused on improving the metrics that matter most. UXReactor's experience design work is a force multiplier for adoption, retention, CLTV, revenues, and more.
UXReactor is headed by executives who have led innovation and design at some of the most iconic tech companies in the world.
Our team of 60+ includes experience design architects and strategists supported by specialists in user research, interaction design, visual experience design, content design, and marketing design — all aligned around UXReactor's proprietary PragmaticUX research and design methods.
We’re headquartered just an hour outside San Francisco, in Pleasanton, California, with offices in Hyderabad, India, and Medellin, Colombia.
B2B technology companies have unique UX needs. Your technical bench is deep, but to meet rising customer experience expectations, you need even deeper UX capacity.
Only, the difficulty is, few UX agencies have experience with enterprise legacy systems. Fewer still can navigate your organization’s complexity, to drive the most important outcomes.
UXReactor thrives on those very UX challenges.
The main criteria for selecting UXReactor was their familiarity in solving complex problems for enterprise software with elegant solutions. Their ability to empathize with the user and keep them at the center of the product development process would give us an unparalleled business advantage.
A clear, communicative, and collaborative team, UXReactor delivered a high-quality solution that delivers against key metrics. They gave consistent updates, were receptive to feedback, and conducted thorough research that drove project success.
UXReactor will better enable any eCommerce team to deliver improved business outcomes for their products. UXReactor has established the most effective working model to help where it is needed the most.
I've been lucky enough to have worked in several very high-performing teams at some fast-paced startups in my career, and I would easily place the UXReactor team among the most talented I've interacted or worked with.
Satyam founded UXReactor in 2014 together with his brother, Prasad. Under his leadership, UXReactor has become the fastest growing specialized experience design firm in the USA, with a team of 60+ employees spread over three continents.
Before starting his entrepreneurial journey, Satyam served as Managing Director of Product Design at Citrix in San Francisco, where he played a crucial role in growing the product design team from four members to over 100+ practitioners. Satyam was instrumental in building PayPal’s Global Design Center in India while leading a design team in Silicon Valley.
He is an alumnus of Harvard Business School’s famed General Management Program, studied Design Thinking at Stanford University, and holds a master’s degree in Human Factors from Wright State University.
While at Harvard, Satyam realized that most businesses aren’t leveraging the full power of UX as an engine for strategic growth. Companies either don’t have the in-house design expertise or relegate design to a support role — even when hiring external UX agencies.
Satyam resolved to change that. Through UXReactor, Satyam is demonstrating that UX can and should drive enterprise-wide innovation and business outcomes. UXReactor has enabled clients to generate multiple billions in additional value from user-centered innovation.
Satyam has also advanced the UX discipline by developing the PragmaticUX framework: a consistent, replicable, measurable, and scalable approach to innovation. UXReactor relies on this proven framework to lead user experience and product innovation for multiple Fortune 500 Companies.
He lives in Pleasanton, California with his wife and children. Together with his brother and business partner, Prasad, Satyam leads UXReactor's global service operations, headquartered outside San Fransisco in Pleasanton.
Prasad co-founded UXReactor together with Satyam and from 2014 to 2018, acted as CEO. During that time, Prasad recruited, trained, and grew a team of 40+.
Prasad is a specialist in data-driven design with degrees in Human Factors Engineering and Computer Science. He is recognized as an expert in User Experience metrics and design based on cognitive principles.
Before co-founding UXReactor, Prasad worked for 20+ years with cutting-edge companies such as Yahoo! and Honeywell. He also consulted with non-profits on several initiatives to improve the welfare of rural communities through technology. Prasad’s work was recognized by the UN in a global award exclusive to just ten individuals annually.
While at Yahoo!, he was the principal architect of the Eye-Tracking platform and was responsible for significant user experience and revenue improvements. Prasad drove the launch at Yahoo! of the first search assistance feature introduced by any search engine. This experience enhancement touches almost every Internet user today.
Prasad now manages and is a Chief Instructor at Collej, UXReactor's Open Training program, operating out of Santa Clara and Hyderabad. The mission of Collej is to develop and equip world-class User Experience designers with training and mentoring by industry leaders and a supportive community of practice.
Jamie discovered her passion for UX by reading The Design of Everyday Things. She made it her mission to gain entrée and, in 2015, retrained via an intensive UX Design program.
In 2016, Jamie joined our San Francisco team and is now an invaluable engagement manager on client projects. It’s Jamie’s job to ask, “But what would the user think?”
Prior to becoming a UX design strategist, Jamie managed operations at Coursera and merchant accounts at Google. She has also managed projects for enterprises including Wells Fargo during her tenure at a major San Francisco Bay area communications agency.
Jamie finds design inspiration everywhere, from the prescient technology of old Star Trek episodes to natural human behavior. Simply by asking “why,” we can draw innovative ideas from the reasons and ways people do what they do.
Vinay studied Computer Science before finishing a Master’s degree in Information Security and Computer Forensics at the University of East London.
He was inspired to specialize in UX because, as Vinay says, “As UX designers, we can create value through giving people experiences that shift their behavior.”
Vinay joined UXReactor's Hyderabad office in 2014 and honed his skills as a strategist with direct mentorship from Satyam and Prasad. He appreciates the ongoing opportunities to engage with meaningful, complex problems while working with brilliant clients in an open, supportive environment.
Sarah is an User Experience Design Strategist at UXReactor. She is a Canadian living in New York City, and has worked at firms in LA, London, and Toronto.
Before Sarah designed digital experiences, she designed physical ones! Prior to UXReactor, she worked as a graphic, architectural, and urban designer, and helped design print material, buildings, cities, and even an island! Fun fact: one of her all time favorite urban spaces is Bryant Park in New York City.
Sarah is quick to point out that when you’re designing something for people—whether it be a graphic layout, building, urban space, or a digital eXperience—it’s crucial to incorporate a human-centered lens.
Kalyan joined UXReactor as an interaction designer in 2015. After User Experience Design Intensive Training, he transitioned to a role as UX Designer. Kalyan then completed his MBA in Consultancy Management and took on a role as Senior Engagement Lead & Senior Experience Design Architect. He has since advanced to a management role with UXReactor.
Kalyan’s responsibilities include overseeing Design Operations. He is responsible for building the organization’s talent pipeline, improving processes, and managing career growth for teammates. Kalyan also serves as a consultant on client projects.
Trained initially in technology (Electronics & Communications Engineering), Kalyan made the switch to human-centered design, inspired by Steve Jobs. He realized that every market-transforming product is designed by first profoundly understanding users and their problems.
Kalyan is motivated by the scope in UX to push the boundaries of the status quo. Once an aspiring astronaut, he is inspired by radical innovations, like SpaceX and Tesla.
Mateo comes from a graphic and visual design background — in fact, both of his parents were graphic designers before it was a defined role. He studied Game and Interactive Media Design and saw the potential in UX to work beyond the scope of visual design.
Mateo joined UXReactor as a Visual Design Intern directly out of university. Working at our offices in Hyderabad (the next Silicon Valley of India), Mateo advanced over the years to the role of Experience Design Architect, Engagement, and Team Lead. In that role, he guides and oversees the global interaction and visual design team.
Mateo seeded the idea of opening a Colombian UXReactor office. In 2020, he became a founding member together with a team of Colombian UX designers who trained at UXReactor's offices in India.
When Mateo came home to Colombia from India, he brought his adoptive rescue dog, Masala. Mateo and UXReactor team members, Luisa and Juan, named their pet after the ubiquitous Indian spice mix that reminds them of their years in Hyderabad.
With a background in industrial design, graphic design, and illustration, Luisa left behind pure visual design for UX design. She was motivated to create a more significant impact on business objectives.
Luisa joined UXReactor in 2017 and now works out of our Medellin office. As an Experience Design Architect, Luisa leads client projects where the team designs end-to-end experiences that delight users, while applying UX methods to uncover opportunities for innovation.
Of working at UXReactor, Luisa says, ‘You can truly make an impact here because our culture enables it. At any time I can say, “I have an idea. Who wants to work with me?”‘
Luisa takes design inspiration from paying close attention to everyday experiences, from film, architecture, travel, fashion, and more.
Like Mateo, Juan has a degree in Interactive Media Design and started his career in graphic design in Colombia. Juan served as a Creative Director for a firm in Mexico before joining Mateo to train at UXReactor's Hyderabad office.
He is a founding team member at UXReactor's Medellin office, launched in 2020. In his role as an Experience Design Architect, Juan leads designers and works closely with clients. He is also our in-house expert on micro-interaction and data visualization.
When asked what’s different about UXReactor, Juan says, “It’s our common belief in the PragmaticUX framework. We not only believe in the process, but we follow the process. The process works. As a result, we have unity and can collaborate more effectively.”
Juan hails from Cali, the salsa capital of Colombia, and likes to dance.
Jonathan comes from a technical background with a degree in Bioengineering from the University of California, San Diego. After years of R&D and product management at California tech companies, Jonathan realized his passion for direct involvement in the innovation process. He invested in immersive UX Design training and launched his UX Research & Design career.
Today, Jonathan leads the entire Experience design process on behalf of clients. He manages R&D to uncover business-critical opportunities while working closely with UXReactor's interaction and visual designers to create user-centric solutions.
Jonathan says that UXReactor is a unique environment to grow because we’re constantly learning and solving problems with a shared attitude of openness. There’s real camaraderie, transparency, and trust across the whole company.
A Californian through and through, Jonathan’s “can’t live without” indulgence is the In-N-Out 4x4 burger with grilled onions and fries.
Elinor began her career in finance, straight out of her undergrad degree from the University of Maryland, Smith School of Business.
After working for the likes of PricewaterhouseCoopers, Citigroup, and Johnson & Johnson, Elinor looked beyond the world of finance. In her own words, she was craving “a chance to identify creative solutions to nebulous problems; to business challenges that aren’t as black and white as accounting or finance.”
In 2015, Elinor joined Deloitte Consulting LLP as a Strategy & Operations Consultant, advising a range of Fortune 500 companies. It was during her tenure as a management consultant that Elinor recognized the power of UX Design. She thrived in designing client communication. “I would always start with the client’s POV and design accordingly.”
Before fully transitioning to UX Design, Elinor earned an MBA from the University of California, Berkeley, Haas School of Business. She was hired by UC Berkeley as a graduate student instructor to teach Design Thinking to ~150 MBA students.
In 2020, Elinor joined UXReactor. As Chief of Staff, she’s tasked with developing the firm’s strategic business capabilities, working closely with Satyam. Elinor appreciates that at UXReactor, there’s “space to explore and own big initiatives in a culture that embraces change, continuous improvement, and growth.”
Elinor works out of our San Francisco area offices, after a career that has taken her to New York, Washington DC, Maryland, New Jersey, and all around California.
Camilo manages UXReactor's global operations, working from Medellin, Colombia.
His background is in engineering, but Camilo decided to pursue finance while working in Germany for a consumer goods manufacturing company. He has a master’s degree in financial management and has held several financial leadership and consulting roles at enterprises in Medellin.
Camilo is inspired to work in an innovative environment, where we help clients create more valuable solutions for their customers. “What’s different about UXReactor is that our creativity is disciplined,” says Camilo. “From client work to operations, we’re grounded by a rational, objective decision-making method.”
Camilo channels his creativity into playing one of his five guitars, electric and acoustic.
Hoi is the Country Operations Manager for UXReactor's offices in India. She liaises with our global operations team to build and refine the operational basis for UXReactor's success.
Hoi has a background in tourism and business management and is an avid traveler, which is why for Hoi, the opportunity to work with a genuinely international team was so appealing. UXReactor has offices in California, Medellin, and Hyderabad, and members from across offices collaborate on shared client initiatives.
During the pandemic, Hoi was instrumental in leading an initiative to secure coverage for Indian employees in case of hospitalization.
You can find Hoi working on her travel blog or soaking up great art, music, and literature when not at work.