Sarah Khalid
Senior Experience Design Strategist
Sarah is an User Experience Design Strategist at UXReactor. She is a Canadian living in New York City, and has worked at firms in LA, London, and Toronto.
Before Sarah designed digital experiences, she designed physical ones! Prior to UXReactor, she worked as a graphic, architectural, and urban designer, and helped design print material, buildings, cities, and even an island! Fun fact: one of her all time favorite urban spaces is Bryant Park in New York City.
Sarah is quick to point out that when you’re designing something for people—whether it be a graphic layout, building, urban space, or a digital eXperience—it’s crucial to incorporate a human-centered lens.

Latest Insights
See All InsightsUXReactor Audit: The User-Centricity Secret to De-risking Investment Firm Portfolios
Focusing investment decisions on products that put the user first can strengthen portfolios by...
From Guesswork to Groundwork: User Research Lays the Foundation
User research can be the most significant value-driving investment a company makes, so why...