UX Reactor Insights
Business of Experience
How Lemonade Found A Sweet Spot With AI and Disrupted An Industry
Just four years after launching, Lemonade reached one million customers in 2020. Their success poses a looming threat to insurance giants like Allstate and StateFarm. Read how Lemonade is disrupting a massive industry.
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Figma Vs Invision: 3 Lessons For Start-Up Founders Following Adobe’s Big Acquisition
If you’re a founder and looking to get acquired in the next few years, I’m going to share three valuable mindset lessons I’ve learned over the past two decades of working with over 50 start-ups and scale-ups. And most recently, while observing Figma’s upward trajectory.
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Customer Churn In A Downturn Will Be Inevitable For Some... But Not For You
Planning to out-accelerate your competition and decrease customer churn? Here’s how to develop your competitive edge and come out of the recession as a winner.
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Recession Proof Your B2B Products
Even in tough economies, there are unique opportunities for serious leaders.
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How To Avoid Design Failure - Even For Complex, Messy, Enterprise Products
If you have been ignoring your product design problems, it will ultimately lead to designs that drive low or even negative value for the user; in other words, design failure.
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The *Real* Secret of Tesla’s Success: Creating an All-New Experience for Car Buyers
If ever an experience warranted a redesign, it would be buying a car. In the traditional scenario, tense, drawn-out negotiations with salespeople working on commission and against quotas leave consumers cold.
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Modern Experience Design: How Disney Pioneered the Practice
Note: This is an excerpt from the new book User Experience Design: A Practical Playbook to Fuel Business Growth, available […]
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Unexpected Parallels Between Fashion Design and User eXperience Design
At the end of the day, the intent of any product is to help the user with their task or goal, so it is critical to invest the time to develop empathy for the user. Empathizing with the user’s needs, goals, journey, and mental model will ensure the best eXperience possible for the end-user.
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Design Is [Business] - The Merging Reality of Design and Business
In this talk, Satyam shares many of his personally hard-won insights about the relationship of business and design. He will introduce key concepts such as “design premium”, “business risk”, and “impact ratios” that push the conversation further on how design can (and should!) drive business more effectively.
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