If ever an experience warranted a redesign, it would be buying a car. In the traditional scenario, tense, drawn-out negotiations with salespeople working on commission and against quotas leave consumers cold.
At the end of the day, the intent of any product is to help the user with their task or goal, so it is critical to invest the time to develop empathy for the user. Empathizing with the user’s needs, goals, journey, and mental model will ensure the best eXperience possible for the end-user.
In this talk, Satyam shares many of his personally hard-won insights about the relationship of business and design. He will introduce key concepts such as “design premium”, “business risk”, and “impact ratios” that push the conversation further on how design can (and should!) drive business more effectively.
Find out how UXReactor creates a competitive advantage for enterprise SaaS and high-tech firms, in one simple guide.
Inside are the essentials: who we serve, why, and what makes us different. You’ll also get pricing guidelines and typical times for each service.
It’s everything your leadership team needs to decide if UXReactor is right for your firm.