Focusing investment decisions on products that put the user first can strengthen portfolios by identifying promising opportunities and avoiding pitfalls. This is where the groundbreaking advantages of a UXReactor audit come into play: prioritizing user-centricity to significantly de-risk your firm’s portfolio.
Running an enterprise investment firm is a white-knuckle ride. You’re constantly assessing product-market fit, navigating customer concentration risk, and unraveling regulatory complexities — all while plotting enterprise adoption strategies.
But there’s a secret to keep you on course through hairpin turns: Focusing your investments on user-centricity.
By buckling up with UXReactor audits, you can steer your B2B portfolio to success, avoiding wipeouts that can derail even the most promising ventures. With UXReactor as your co-pilot, you’ll evaluate investments through a user-focused lens so you can back winners, not sinkers.
The payoff? De-risked portfolios poised for enterprise adoption and long-term gains.
Despite its undeniable benefits, user-centricity is frequently overlooked by investment firms. Maybe because it’s a relatively nascent concept. Or maybe it’s because a UX transformation seems daunting. However, fostering a proactive attitude towards assessing the user-centricity of potential and existing investments can substantially alter the success path of your firm.
UX Audits: Illuminating Your Portfolio Blindspots
User centricity is all about infusing the user’s needs, motivations, and desires into each and every touchpoint. To do that well, you need to know what those needs, motivations, and desires are in the first place. UX audits take a deep dive into understanding users through methods like user interviews, usability testing, and journey mapping. Experts immersed in UX best practices (like us) look at both the struggle spots and touchpoints where users are clearly enjoying the journey.
For VCs, these audits do two important things:
- Pinpoint unsatisfied user needs or pain points within a market. These gaps represent opportunities for new startups to provide creative solutions users crave. As an investor, identifying these opportunities early allows you to proactively seek out and back products poised for product-market fit and differentiation.
- Assess the user experience of your existing portfolio companies. Audits uncover flaws in UX design, confusing user flows, or poor adoption of products. For example, an audit may reveal an onboarding drop-off due to a complicated interface. These insights allow VCs to work with portfolio companies to address weaknesses before they impact growth and returns.
What users want and need will always evolve, and therefore blindspots in products will always pop up. UX audits illuminate those blindspots in both market opportunities and current portfolio companies. By shining a light on areas for improvement, audits enable VCs to de-risk investments on both ends – new opportunities and current holdings. The insights uplift portfolios holistically, making for stronger portfolios overall.
Audits Give You an Edge With Competitive Intelligence
As an investor, sizing up the competition is a chess match – you’re looking for openings and weaknesses to exploit. UX audits are a secret weapon, shining a spotlight on where rivals drop the ball in meeting user needs. These audits also show your own portfolio companies in the same harsh light, revealing disadvantages versus competitors.
Take cybersecurity firms offering highly technical solutions. They often overlook the “try before you buy” experience for prospects evaluating options. This complex and time-consuming process frustrates potential customers. But companies optimizing this experience reap higher conversion rates and true competitive edge.
These UX insights allow investors to guide portfolio companies into untouched blue ocean spaces where user needs go unmet. By fixing UX issues and laser-focusing on the user, portfolio companies can offer smoother experiences than competitors. This delights customers and accelerates adoption and returns.
Turning Insights Into Possibilities for Quick Wins
The most crucial outcome of UX audits is actionable strategic recommendations that can be implemented quickly. For portfolio companies, audits may reveal quick wins like simplifying workflows, improving legacy UIs, or consolidating data into more user-friendly formats.
When CloudKnox wanted to take their company to the next level, they partnered with UXReactor to evaluate the user centricity of their platform. Key opportunities for improvement were identified, and a plan to address those opportunities was quickly put into action. Within just five years, CloudKnox was acquired by Microsoft. The CloudKnox CIEM product is a testament to the power of user experience design (paired with strong engineering) to create highly profitable innovation.
UX audits also provide investor feedback on tweaking investment strategies based on what we’re seeing users do in the market. This could mean doubling down on certain product categories or shifting focus to more user-centric startups.
Optimizing the User Journey for Experience-Led Growth
It’s well known that the user experience makes or breaks product adoption and loyalty. For investors, shoring up key touchpoints like product discovery, onboarding, and training is essential to a transformational UX. Where do users struggle? Where do they bounce? What delights them? UX audits provide this visibility.
Let’s say a UXReactor audit of one of your portfolio company’s software reveals shortcomings in their free trial experience. We find the trial sign-up flow is complex with too many fields, and the trial period limits key software features. As a result, few free users convert to paid accounts.
Armed with these insights, you now know to streamline the trial registration to eliminate unnecessary steps. Additionally, the functionality limits can be removed so free trials better demonstrate the full value of the software. With a refined, frictionless trial experience, conversion rates skyrocket. More trial users seamlessly transition to paid accounts, becoming happy, loyal customers. Their lifetime value (LTV) is fully captured through renewal subscriptions.
What does this mean for you? You’re able to guide the portfolio company to optimize trials that unlock more revenue potential. Smoothing the trial experience’s friction and showcasing the full product value converts more users and captures more lifetime value from customers. The refinements can improve portfolio returns multifold.
Auditing the user journey at various touchpoints provides you visibility into adoption barriers. Addressing identified weak points like trials then maximizes portfolio company returns.
Putting Users in the Driver’s Seat to Accelerate Returns
UXReactor audits pave the path toward demonstrable success for firms and sets you in a position to de-risk your investments. Providing superior experiences enables your portfolio companies to outperform their competitors.
Introducing a UXReactor audit into an investment strategy increases success chances — both for portfolio companies and you. Prioritizing user-centricity helps de-risk your portfolio by revealing which investments have the highest likelihood of success. This user-focused approach sets you up for sustainable profits.