From Guesswork to Groundwork: User Research Lays the Foundation
User research can be the most significant value-driving investment a company makes, so why isn’t it standard in every design process? Allow us to dispel some user research rumors and highlight how awesome it is. It’s frustrating...
Follow This User Validation Process To Develop A Competitive, High-Value, User-First Product (That Doesn’t Flop)
User validation research is often associated with usability studies or customer surveys, where user feedback on a design or product informs minor improvements before its launch.
Future Proofing Your Business With User Experience Transformation
Imagine five years down the road, when your company is so successful and your customers can't stop talking about you. Learn what tools product leaders need to future proof their products.
User Research is Empathy — the Key To Success In Your Digital Transformation
With the global rush to undergo digital transformation over the past few years, it’s become increasingly difficult to deliver industry-leading products without user research. When functionality and performance are table-stakes, what is the key differentiating factor between...
5 Ways To Screw Up User Research: What To Watch Out For Before Starting Your Next User Research Project
User research: ask anyone, and you’ll find that the consensus is that it is very important. Whether it’s actually happening or not is another story.
Product UX Optimization: Using Data To Guide You On How To Improve Your UX
This article is part of the Founder’s Guide to UX Research, where we break down methods that will help you and your product team understand your users, improve your product eXperience, and exceed your business goals.
Experience Audit: An Objective, Expert View To Identify Gaps In Your User Experience
An eXperience audit, aka “Expert Design Review,” is a quick way to make sure your product does not contain any basic usability errors and to identify potential areas of improvement.
Why Usability Testing Is A Must: Simple Ways To Capture 80% Of Usability Issues By Testing Your Product With 5 Users
To give your users what they want, it can be as easy as finding them and asking. If you aren’t familiar with the term usability testing, here’s the gist: