Satyam Kantamneni

From Guesswork to Groundwork: User Research Lays the Foundation

User research can be the most significant value-driving investment a company makes, so why isn’t it standard in every design process? Allow us to dispel some user research rumors and highlight how awesome it is. It’s frustrating...

Sep 14, 2023 9 Min Read UX Research
Elinor Chang

Follow This User Validation Process To Develop A Competitive, High-Value, User-First Product (That Doesn’t Flop)

User validation research is often associated with usability studies or customer surveys, where user feedback on a design or product informs minor improvements before its launch.

Jan 20, 2023 12 Min Read UX Research
Lalatendu Satpathy

Future Proofing Your Business With User Experience Transformation

Imagine five years down the road, when your company is so successful and your customers can't stop talking about you. Learn what tools product leaders need to future proof their products.

Dec 13, 2022 15 Min Read UX Research
Jamie Yoo

User Research is Empathy — the Key To Success In Your Digital Transformation

With the global rush to undergo digital transformation over the past few years, it’s become increasingly difficult to deliver industry-leading products without user research. When functionality and performance are table-stakes, what is the key differentiating factor between...

Nov 7, 2022 15 Min Read UX Research
Elinor Chang

The Logic behind Inspiration Gathering

If you have faced any of these issues while inspiration gathering, this article can help you redirect your energy to search effectively for inspirations and distinguish between those that are actually driving value vs those that are...

Oct 8, 2021 15 Min Read UX Research
Jamie Yoo

5 Ways To Screw Up User Research: What To Watch Out For Before Starting Your Next User Research Project

User research: ask anyone, and you’ll find that the consensus is that it is very important. Whether it’s actually happening or not is another story.

May 22, 2019 9 Min Read UX Research
5 Ways to Screw Up User Research
Elinor Chang

Product UX Optimization: Using Data To Guide You On How To Improve Your UX

This article is part of the Founder’s Guide to UX Research, where we break down methods that will help you and your product team understand your users, improve your product eXperience, and exceed your business goals.

May 15, 2019 9 Min Read UX Research
Elinor Chang

Experience Audit: An Objective, Expert View To Identify Gaps In Your User Experience

An eXperience audit, aka “Expert Design Review,” is a quick way to make sure your product does not contain any basic usability errors and to identify potential areas of improvement.

May 5, 2019 5 Min Read UX Research
Elinor Chang

Why Usability Testing Is A Must: Simple Ways To Capture 80% Of Usability Issues By Testing Your Product With 5 Users

To give your users what they want, it can be as easy as finding them and asking. If you aren’t familiar with the term usability testing, here’s the gist:

May 1, 2019 7 Min Read UX Research