Satyam Kantamneni

UXReactor Audit: The User-Centricity Secret to De-risking Investment Firm Portfolios

Focusing investment decisions on products that put the user first can strengthen portfolios by identifying promising opportunities and avoiding pitfalls. This is where the groundbreaking advantages of a UXReactor audit come into play: prioritizing user-centricity to significantly...

Sep 20, 2023 7 Min Read Business of Experience
Satyam Kantamneni

From Guesswork to Groundwork: User Research Lays the Foundation

User research can be the most significant value-driving investment a company makes, so why isn’t it standard in every design process? Allow us to dispel some user research rumors and highlight how awesome it is. It’s frustrating...

Sep 14, 2023 9 Min Read UX Research
Satyam Kantamneni

Want to Drive Business Growth? Your Product Needs a CXO in the Front Seat

In a world where experience-led growth is imperative, a CXO is no longer a luxury — it’s a necessity. Experience-led growth is the new it strategy as today’s market-leading products center everything around their users — and for good...

Jul 25, 2023 7 Min Read Business of Experience
Elinor Chang

Follow This User Validation Process To Develop A Competitive, High-Value, User-First Product (That Doesn’t Flop)

User validation research is often associated with usability studies or customer surveys, where user feedback on a design or product informs minor improvements before its launch.

Jan 20, 2023 12 Min Read UX Research
Lalatendu Satpathy

Future Proofing Your Business With User Experience Transformation

Imagine five years down the road, when your company is so successful and your customers can't stop talking about you. Learn what tools product leaders need to future proof their products.

Dec 13, 2022 15 Min Read UX Research
Satyam Kantamneni

How Lemonade Found A Sweet Spot With AI and Disrupted An Industry

Just four years after launching, Lemonade reached one million customers in 2020. Their success poses a looming threat to insurance giants like Allstate and StateFarm. Read how Lemonade is disrupting a massive industry.

Dec 5, 2022 7 Min Read Business of Experience
Satyam Kantamneni

Figma Vs Invision: 3 Lessons For Start-Up Founders Following Adobe’s Big Acquisition

If you’re a founder and looking to get acquired in the next few years, I’m going to share three valuable mindset lessons I’ve learned over the past two decades of working with over 50 start-ups and scale-ups....

Nov 21, 2022 11 Min Read Business of Experience
Jamie Yoo

User Research is Empathy — the Key To Success In Your Digital Transformation

With the global rush to undergo digital transformation over the past few years, it’s become increasingly difficult to deliver industry-leading products without user research. When functionality and performance are table-stakes, what is the key differentiating factor between...

Nov 7, 2022 15 Min Read UX Research
Satyam Kantamneni

Customer Churn In A Downturn Will Be Inevitable For Some… But Not For You

Planning to out-accelerate your competition and decrease customer churn? Here’s how to develop your competitive edge and come out of the recession as a winner.

Oct 17, 2022 11 Min Read Business of Experience
Satyam Kantamneni

Recession Proof Your B2B Products

Even in tough economies, there are unique opportunities for serious leaders.

Sep 15, 2022 14 Min Read Business of Experience