UXReactor Audit: The User-Centricity Secret to De-risking Investment Firm Portfolios
Focusing investment decisions on products that put the user first can strengthen portfolios by identifying promising opportunities and avoiding pitfalls. This is where the groundbreaking advantages of a UXReactor audit come into play: prioritizing user-centricity to significantly...
From Guesswork to Groundwork: User Research Lays the Foundation
User research can be the most significant value-driving investment a company makes, so why isn’t it standard in every design process? Allow us to dispel some user research rumors and highlight how awesome it is. It’s frustrating...
Want to Drive Business Growth? Your Product Needs a CXO in the Front Seat
In a world where experience-led growth is imperative, a CXO is no longer a luxury — it’s a necessity. Experience-led growth is the new it strategy as today’s market-leading products center everything around their users — and for good...
Follow This User Validation Process To Develop A Competitive, High-Value, User-First Product (That Doesn’t Flop)
User validation research is often associated with usability studies or customer surveys, where user feedback on a design or product informs minor improvements before its launch.
Future Proofing Your Business With User Experience Transformation
Imagine five years down the road, when your company is so successful and your customers can't stop talking about you. Learn what tools product leaders need to future proof their products.
How Lemonade Found A Sweet Spot With AI and Disrupted An Industry
Just four years after launching, Lemonade reached one million customers in 2020. Their success poses a looming threat to insurance giants like Allstate and StateFarm. Read how Lemonade is disrupting a massive industry.
Figma Vs Invision: 3 Lessons For Start-Up Founders Following Adobe’s Big Acquisition
If you’re a founder and looking to get acquired in the next few years, I’m going to share three valuable mindset lessons I’ve learned over the past two decades of working with over 50 start-ups and scale-ups....
User Research is Empathy — the Key To Success In Your Digital Transformation
With the global rush to undergo digital transformation over the past few years, it’s become increasingly difficult to deliver industry-leading products without user research. When functionality and performance are table-stakes, what is the key differentiating factor between...
Customer Churn In A Downturn Will Be Inevitable For Some… But Not For You
Planning to out-accelerate your competition and decrease customer churn? Here’s how to develop your competitive edge and come out of the recession as a winner.