Kuldeep Kelkar

From guesswork to confident decisions. Rapid Usability Testing to answer key questions that product development teams have.

You find yourself in a project kickoff or design review meeting, and I’d venture to guess that most of you have encountered these common questions (outlined below). I’ve certainly been there. Chances are, this is a recurring...

Oct 24, 2023 9 Min Read UX Research
Satyam Kantamneni

Rising Higher: UXReactor Strengthens Leadership Team Amid Securing Fourth Consecutive Inc. 5000 Recognition

San Francisco, October 18, 2023 (Newswire.com) – UXReactor proudly secured its spot on the Inc. 5000 list for the fourth consecutive year, celebrating its position among America’s distinguished 5000 fastest-growing private companies.  Inc. Magazine’s recognition of rapidly expanding enterprises is...

Oct 18, 2023 3 Min Read News
Satyam Kantamneni

UXReactor Audit: The User-Centricity Secret to De-risking Investment Firm Portfolios

Focusing investment decisions on products that put the user first can strengthen portfolios by identifying promising opportunities and avoiding pitfalls. This is where the groundbreaking advantages of a UXReactor audit come into play: prioritizing user-centricity to significantly...

Sep 20, 2023 7 Min Read Business of Experience
Satyam Kantamneni

From Guesswork to Groundwork: User Research Lays the Foundation

User research can be the most significant value-driving investment a company makes, so why isn’t it standard in every design process? Allow us to dispel some user research rumors and highlight how awesome it is. It’s frustrating...

Sep 14, 2023 9 Min Read UX Research
Satyam Kantamneni

Want to Drive Business Growth? Your Product Needs a CXO in the Front Seat

In a world where experience-led growth is imperative, a CXO is no longer a luxury — it’s a necessity. Experience-led growth is the new it strategy as today’s market-leading products center everything around their users — and for good...

Jul 25, 2023 7 Min Read Business of Experience
Elinor Chang

Follow This User Validation Process To Develop A Competitive, High-Value, User-First Product (That Doesn’t Flop)

User validation research is often associated with usability studies or customer surveys, where user feedback on a design or product informs minor improvements before its launch.

Jan 20, 2023 12 Min Read UX Research
Lalatendu Satpathy

Future Proofing Your Business With User Experience Transformation

Imagine five years down the road, when your company is so successful and your customers can't stop talking about you. Learn what tools product leaders need to future proof their products.

Dec 13, 2022 15 Min Read UX Research
Satyam Kantamneni

How Lemonade Found A Sweet Spot With AI and Disrupted An Industry

Just four years after launching, Lemonade reached one million customers in 2020. Their success poses a looming threat to insurance giants like Allstate and StateFarm. Read how Lemonade is disrupting a massive industry.

Dec 5, 2022 7 Min Read Business of Experience
Satyam Kantamneni

Figma Vs Invision: 3 Lessons For Start-Up Founders Following Adobe’s Big Acquisition

If you’re a founder and looking to get acquired in the next few years, I’m going to share three valuable mindset lessons I’ve learned over the past two decades of working with over 50 start-ups and scale-ups....

Nov 21, 2022 11 Min Read Business of Experience
Jamie Yoo

User Research is Empathy — the Key To Success In Your Digital Transformation

With the global rush to undergo digital transformation over the past few years, it’s become increasingly difficult to deliver industry-leading products without user research. When functionality and performance are table-stakes, what is the key differentiating factor between...

Nov 7, 2022 15 Min Read UX Research