UXReactor
Insights
How Lemonade Found A Sweet Spot With AI and Disrupted An Industry
Satyam Kantamneni
Managing Partner and Chief Experience Officer
Business of Experience
View AllHow Lemonade Found A Sweet Spot With AI and Disrupted An Industry
Just four years after launching, Lemonade reached one million customers in 2020. Their success poses a looming threat to insurance giants like Allstate and StateFarm. Read how Lemonade is disrupting a massive industry.
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Figma Vs Invision: 3 Lessons For Start-Up Founders Following Adobe’s Big Acquisition
If you’re a founder and looking to get acquired in the next few years, I’m going to share three valuable mindset lessons I’ve learned over the past two decades of working with over 50 start-ups and scale-ups. And most recently, while observing Figma’s upward trajectory.
Read MoreUX Design Strategy
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Product Innovation: How To Spot And Overcome What Isn’t Working With Your Product
Here’s the good news: You have a great product with all the bells and whistles. In fact, your feature set is almost identical to–and in some ways, better than– your biggest competitor who just raised another big funding round and is getting a ton of traction in the market. The not-so-good news? Read on...
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Should We Redesign Our Product? Here’s How To Figure Out If You Need UI vs UX
Should we update our product look and feel? Does it need to be more modern and sexy? More “WOW”? And if so, can we do it in two months or less?
Read MoreUX Research
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User Research is Empathy — the Key To Success In Your Digital Transformation
With the global rush to undergo digital transformation over the past few years, it’s become increasingly difficult to deliver industry-leading products without user research. When functionality and performance are table-stakes, what is the key differentiating factor between good and great products? User experience.
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The Logic behind Inspiration Gathering
If you have faced any of these issues while inspiration gathering, this article can help you redirect your energy to search effectively for inspirations and distinguish between those that are actually driving value vs those that are “eye candy”.
Read MoreDesign Doing
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What I Get Asked Most About My UX Apprenticeship Experience
Whenever I mention that my career at UXReactor as an Associate UX Consultant started with a UX Apprenticeship, people are intrigued by what the Apprenticeship entailed and what my experience was like.
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7 Tips For Better Micro-Interactions
Attention to detail is what differentiates an exceptional eXperience from an ordinary one, so polish your interface from top to bottom by spicing it up with well-placed micro-interactions and animations. It will breathe life into your project.
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