Managing Partner & Chief Experience Officer
Satyam founded UXReactor in 2014 together with his brother, Prasad. Under his leadership, UXReactor has become the fastest growing specialized experience design firm in the USA, with a team of 60+ employees spread over three continents.
Before starting his entrepreneurial journey, Satyam served as Managing Director of Product Design at Citrix in San Francisco, where he played a crucial role in growing the product design team from four members to over 100+ practitioners. Satyam was instrumental in building PayPal’s Global Design Center in India while leading a design team in Silicon Valley.
He is an alumnus of Harvard Business School’s famed General Management Program, studied Design Thinking at Stanford University, and holds a master’s degree in Human Factors from Wright State University.
While at Harvard, Satyam realized that most businesses aren’t leveraging the full power of UX as an engine for strategic growth. Companies either don’t have the in-house design expertise or relegate design to a support role — even when hiring external UX agencies.
Satyam resolved to change that. Through UXReactor, Satyam is demonstrating that UX can and should drive enterprise-wide innovation and business outcomes. UXReactor has enabled clients to generate multiple billions in additional value from user-centered innovation.
Satyam has also advanced the UX discipline by developing the PragmaticUX framework: a consistent, replicable, measurable, and scalable approach to innovation. UXReactor relies on this proven framework to lead user experience and product innovation for multiple Fortune 500 Companies.
He lives in Pleasanton, California with his wife and children. Together with his brother and business partner, Prasad, Satyam leads UXReactor’s global service operations, headquartered outside San Fransisco in Pleasanton.
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