Our team is from diverse backgrounds and places around the world. We are designers, product managers, educators, security specialists, and more. We even created our own design academy to train the next generation of design doers. Regardless of our backgrounds we were all brought together by our desire to solve problems and create awesome experiences.
Every great story has a beginning
Co-Founder & CEO
Prasad has more than two decades of experience as a Designer. Working/leading/consulting with companies such as Honeywell Labs, Yahoo!, and eBay, he had a breakthrough while at Yahoo! when he lead efforts in 2007 to launch Yahoo's Search Assistant, a revolutionary product that changed the way the world engages on the internet. He continued to help drive search at Yahoo! until 2011.
Around that time, Prasad began to feel something missing. Supported and joined by his wife Eileen, they decided to move to rural India and see if they could help bring change.
In his first few months in Visakhapatnam, he struggled to find his role. Although he had succeeded in Silicon Valley, he felt he was failing. That changed one day when he went to the local school to use the computer. He was approached by two people who enquired if he could teach them how to use a computer too. Within a short time, he had over 160 students.
Prasad, with no background in education, had difficulty understanding what worked. He found inspiration in observing a well known teacher in the area, Mr. Raghu, whose method was teaching pupils for 40 minutes followed by the students teaching what they learned for 40 minutes.
Prasad started using his design instincts and began to experiment. He was able to drastically increase classroom unity and attendance. But a difficult problem he encountered was that the students, particularly girls, had difficulty in being able to afford to continue their education past a certain level.
Using design methods, he had the students conduct exercises to solve this problem. The students realized that the things they had learned about computers had created value. So they decided to go into the villages and teach what knew to raise money. By the time they were finished, they had taught over 1,600 people and earned the money for their education. They, themselves had solved the problem.
This was a profound moment for Prasad. He realized it wasn’t necessarily what you taught, but how you taught it. The key was to train people how to solve problems.
And the design is about solving problems. Prasad decided to create his own design school and studio. One that would utilize the lessons he had learned in rural India to make the best problems solvers in the world. So he partnered with Satyam Kantamneni and founded UXReactor and UX Design Academy to do just that. And three years and many problems solved for clients later, that is what he continues to do.
When Prasad isn't busy training the next generation of problems solvers, or helping solve problems for our clients, he loves spending time with his wife Eileen and their awesome dog Panchii. They enjoy traveling and Panchii especially enjoys eating any leftovers they bring home. If you want to learn more about his experiences in rural India, click here.
Co-Founder & CXO
Satyam has been launching products and building design teams for over two decades. In his career, he has worked for world leading companies like Paypal, Citrix, Fidelity Financial Services, and Siemens. While at Paypal, he was instrumental in creating their Global Design Center and at Citrix, he was a founding member of the Citrix Design Group in California.
After 20 years, he began to feel an itch. Satyam loved the design, but he needed a new challenge and began to ask himself - “What’s next?”.
Thus, he decided to pursue his growing interest in driving profit and loss at a corporate level. Why not learn more about business in the larger sense outside of design? So, after looking around at options, he decided that the best place to learn and grow for him was at Harvard Business School.
Attending Harvard for anyone is an educational experience, but for Satyam, it also became a profound one. In his own words:
“One of the professors stood up and said the biggest way to be successful in building a product is to listen to customers, build it the way the customers want it, and give it to them in the way they want it.
As I looked around the room filled with amazing leaders of multi-million and billion dollar global companies, I saw most were writing this down with great interest. To me, this was a fairly simple statement.
This is exactly what I’ve been doing my whole career”.
After graduating and returning to California, he began to talk to some of his colleagues in design about what he had seen and learned, but many couldn’t seem to grasp the connection between business and design. It became apparent to him that there was a huge disconnect between how business and design was being done. One that he realized needed to be bridged.
He took inspiration from visionaries like James McKinsey, who transformed accounting from a tool into a management process that created the way modern business now operates. And while doing so, McKinsey created the world's most distinguished business consultancy.
Satyam knew design could and should be driving strategy and outcomes at the highest management levels. The real future of design was in the boardroom. So, he partnered with Prasad Kantamneni and founded UXReactor and UX Design Academy with the purpose of building the bridge that will connect business to design.
Product thinking meets design doing. And that is what he is doing now, every day and with every UXR partner.
When Satyam isn’t busy working hard, he loves to spend time with his wife Gayatri and their two daughters Veda and Mantra. He can also be spotted on certain Sundays at Levi’s Stadium cheering on the 49ers.