Many organizations have “woken up” to the idea of User eXperience being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of a product. However, many product stakeholders today find it hard to connect the dots between the realities of business and design, and shifting design from a team function to a strategic function is still a challenge in many organizations.

Satyam will share many of his personally hard-won insights about the relationship between business and User eXperience (UX) and discuss effective collaboration between Product Management and UX.