Satyam Kantamneni and Leo Kanell talk about the grand importance of user experiences. Also, discuss freedom and impact in business in conjunction with design and technology. Satyam talks about how -to become more user-centric and properly serve your customer by getting to know them better first. He goes on to discuss how to build out apps against the grain of what most companies do and tells us about avoiding a one-size-fits-all approach and refers to his book: User Experience Design.