It’s no longer enough to win on software features or platform design. To stay competitive, you must deliver exceptional end-to-end experiences.
Like companies with what we call the “XFactor”.
Because XFactor companies deliver on user wants and needs that other companies can’t even see.
Their solutions are first and foremost user-centered. And their entire ecosystems are finely tuned to meet higher end-to-end experience expectations. On repeat.
Your company can have the XFactor, too.
It’s hard to put your finger on the XFactor.
“It’s the user interface,” competitors say. And they rush off to mirror the look and feel of the latest “it” platform.
In fact, about 50% of requests for our UX design services start like this:
But the secret to gaining an uncopyable competitive advantage?
It’s not being the fastest to fix superficial experience issues. Cosmetic updates only address the UI, not the end-to-end experience.
When you have the XFactor, you don’t fixate on the surface issues. You go deeper to understand your customers and users better than the competition.
When you ideate and design, your solutions start with the question, “What does the user need?”
And you architect user-centered experiences end-to-end. From sales to support, billing and renewal, you meet the customer’s need at each moment, at each touchpoint.
In a market where too many firms think UX design is nothing more than tweaking user interface…
You can have the advantage.
You can build an economic moat, protecting your long-term profits and market share.
Innovation is the life-blood of your firm.
But it’s costly, time-consuming, and risky. After all, 42% of innovations fail due to poor product-market fit.
Yours doesn’t have to. Get an innovation edge with UX Discovery services.
UX Discovery flips the usual formula of engineering solutions by leaning on your internal expertise, instinct, technology, and process.
“Inside first” innovation inevitably generates tired, overly complicated solutions that miss the mark. It’s wasteful.
At UXReactor, we look outward first.
We kick-start innovation by better understanding the user. What do they really want and need? What is the market not providing?
UX Discovery is the process of uncovering and validating higher-value opportunities — whether those are opportunities to create new products and new experiences, enhance existing products, or reposition and redesign your solutions for new markets.
Then, we validate demand and design innovations with tight product-market fit.
So that you can make smarter investment decisions. And you can exploit high-value opportunities before the competition.
Their process is rock-solid; it goes far beyond design to really look at the ecosystem of the business in total: from the various personas to the onboarding of new users complete to those that have been using the system for a considerable amount of time.
UXReactor is an expert in their field. They helped change the thought process we have at our organization. Bringing in that [pragmatic user-centric design] mindset was transformative in our organization.
Designing an all-new product experience? Upgrading an existing one?
UXReactor delivers end-to-end experience design for B2B firms like yours.
Why bring in an outside UX firm?
To break the mold of product development “as usual”.
In B2B software, the temptation is to compete on features. To engineer solutions, instead of designing around the user’s experience.
If you’ve been down that path, you know where it leads.
You bolt-on features, one by one. Your team ticks off user experience as an afterthought to development.
Over time, the application grows complicated. Ease of use suffers. Adoption and retention rates fall.
And those supposedly game-changing features? They don’t deliver an ROI.
It’s a pattern that plagues B2B software. But if you’re ready to leave it behind, our team of strategists and designers can help.
UXReactor works with firms like yours to design around user experience first.
We become members of your team.
Only, we’re members who don’t have on the blinders that come with insider experience. We bring an outside perspective and speak for the user.
We aren’t constrained by the silos that obstruct your best UX intentions. We work across your functions and bring your teams together around user-centered design.
Products that are intuitive and streamlined.
Remarkable experiences across the entire customer journey, positioning you as a market leader.
A market position that can’t be copied next week or next month.
UXReactor far exceeded our expectations for a project that was initially planned to be an update of our UI. They went beyond the interface and vastly improved the user workflows while crafting a new and much-improved user experience for our complex enterprise application.
Because of the success in the initial phase, we have engaged them to continue with improvements throughout. We are very pleased with our relationship with UXReactor, and consider them a partner in our success.
The workflow is best described as seamless. They became an extension of our team and embedded themselves in a way that allowed us to incorporate their thinking without losing a beat in our delivery.
We consolidated 5 disparate solutions into one centralized platform for service operators to service their customers. They are now able to process issues seamlessly and 15 times faster, thereby creating more happy customers.
Nokia Software Solutions
In the past, the storage space was all about the number of levers and knobs that we could have. But that’s very intimidating to new customer acquisition and coming in with a pragmatic user-centric design. Simplifying that to meet business objectives and bringing in that mindset was transformative at our organization. It helped pave the way for how we’re approaching and thinking about our future in terms of the vision for our storage infrastructure.
Our best clients come for UX Design — and quickly realize they need more.
Because it’s not enough to bring in outside expertise.
To get the XFactor advantage long-term, you need to become a user-first organization.
Only then can you innovate at will and deliver market-leading experiences consistently.
To get there, clients say, “We’d love to just replicate what you have. We’d love to hire your trainees and adopt your UX playbook.”
Hiring UX talent is a start. Processes are essential.
But if your UX talent can’t influence more than your screens, having designers on staff won’t turn you into Apple.
To get the “economic moat” you need, you need to organize your firm around user-centered design.
That means bringing user insight into your business strategy.
It means breaking down the organizational barriers to exceptional experience design. (Yes, those silos have to go.)
And it means cultivating “consciousness of the customer” everywhere. Creating a culture of user-centricity.
What does that look like?
You’ll know it when you hear, “What does the user think?” resonating through your halls. Not just isolated to the offices of a few UX and visual designers.
But on the lips of leadership, engineering, marketing, sales…
Sound utopian? Our clients are doing it.
And they’re reaping exponential value. Talk to UXReactor about how we can help you get the XFactor advantage long-term.
I knew the approach that Satyam had deployed when working in Citrix and I wanted for him to expose our teams to that thought process that would ultimately increase that awareness and support of customer and design thinking and user experience in what we do and how we do it.
We needed a strategic partner to help us in the area of delivering great experiences to customers. Our goal from the beginning has been to build our own design center of excellence inside Nokia.
Using UXReactor was viewed as a bridge, so we could determine what type of talent we need, what type of culture we need, and how a good design experience organization should influence and control the broader ecosystem, making big complex solutions.
So, we've been building our own internal design organization in the background while learning from our work with UXReactor.
Solution Manager Leader, Nokia
Questions about how UXReactor delivers outcomes for clients? Ready to learn more?
Why not learn while starting a conversation inside your organization about how to get the XFactor?
Satyam is inspiring, challenging, and an authority on elevating experience in B2B enterprise firms.
Shortcut your path to an uncopyable competitive advantage. Draw on Satyam’s experience driving outcomes for leading US tech firms.