Users in over 30 research studies
Tekion was started by former Tesla executive, Jay Vijayan [directly reported to Elon Musk] with the vision of bringing the ease and delight of consumer eXperiences to the Automotive Retail Industry.
Like other enterprises, the automotive retail industry is plagued with fragmented solutions and legacy software which have to be redefined by also considering the complexity of the dealership management system involving over 30 unique roles across 8 departments, allow them to focus more on the customer and less on mundane tasks.
Tekion had tried different design firms and engagement models to build sustainable designs but were unable to build design momentum.
How might we establish a user-centric design culture and ecosystem that can help Tekion gain significant design momentum?
We developed a regular cadence of speaking with users, which resulted in connection with 122 users in over 30 user research studies.
All findings and feedback were stored in a centralized tracker which deﬁned the severity and priority of each insight to be solved in future design sprints.
We tracked product and research roadmaps on a bi-weekly basis to ensure we were gathering user insights in a regular cadence and building the most relevant modules for the dynamic needs of our customers.
We scaled up to 4 design units, each handling 3-week sprints. These units produced 24 end-to-end eXperiences over 150+ sprints.
Once a signiﬁcant portion of the product was designed, we uniﬁed the designs under a single design system, which became the single point of truth for all designers and developers.
When our designs had been developed and were live with real end customers, we worked with Tekion’s QA team on ﬁxes for items that were not implemented correctly at handoff.
In 2019, FastCompany awarded and identified UXReactor in collaboration with Tekion as one of the 40 best companies across the world for superior UX designs out of 4,300 entries worldwide.