
Decision Makers Guide to Hiring UXReactor
Upgraded features and design tweaks aren’t enough to help you win and keep market share. Your buyers demand intuitive, seamless solutions. They want exceptional end-to-end experiences.

How Lemonade Found A Sweet Spot With AI and Disrupted An Industry
Just four years after launching, Lemonade reached one million customers in 2020. Their success poses a looming threat to insurance giants like Allstate and StateFarm. Read how Lemonade is disrupting a massive industry.


Figma Vs Invision: 3 Lessons For Start-Up Founders Following Adobe’s Big Acquisition
If you’re a founder and looking to get acquired in the next few years, I’m going to share three valuable mindset lessons I’ve learned over the past two decades of working with over 50 start-ups and scale-ups....


Customer Churn In A Downturn Will Be Inevitable For Some… But Not For You
Planning to out-accelerate your competition and decrease customer churn? Here’s how to develop your competitive edge and come out of the recession as a winner.


Recession Proof Your B2B Products
Even in tough economies, there are unique opportunities for serious leaders.


How To Avoid Design Failure – Even For Complex, Messy, Enterprise Products
If you have been ignoring your product design problems, it will ultimately lead to designs that drive low or even negative value for the user; in other words, design failure.

Practice of the Practice Podcast – Think Like a Customer With User-Centric Design
Do people care more about the experience than the features? How do you create your business to be user-centric? Why must you consider your client at every touchpoint? In this podcast episode, Sam Carvalho speaks with Satyam...

The *Real* Secret of Tesla’s Success: Creating an All-New Experience for Car Buyers
If ever an experience warranted a redesign, it would be buying a car. In the traditional scenario, tense, drawn-out negotiations with salespeople working on commission and against quotas leave consumers cold.


Modern Experience Design: How Disney Pioneered the Practice
Note: This is an excerpt from the new book User Experience Design: A Practical Playbook to Fuel Business Growth, available now. There’s a reason Walt Disney is often heralded as the world’s first experience designer. According to...


Unexpected Parallels Between Fashion Design and User eXperience Design
At the end of the day, the intent of any product is to help the user with their task or goal, so it is critical to invest the time to develop empathy for the user. Empathizing with...
