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Podcast

Aligning Research with Business Goals, Democratizing Research, Inclusive Research with Kristin Sjo-Gaber

...responsibilities. We both lead strategic research projects, and we also enable research for designers...

Podcast

UX Ignite Podcast -The Digital Experience Company with Alfonso de la Nuez

...that it would get so complicated and it would be this hard and so...

Article

Follow This User Validation Process To Develop A Competitive, High-Value, User-First Product (That Doesn’t Flop)

...early 2000s were busy validating their products, Apple led with formative research to discover...

Article

User Research is Empathy β€” the Key To Success In Your Digital Transformation

...A/B testing. For Company X, summative research would have told them exactly what users...

Podcast

From Research to Influence: Elevating UX with Roberta Dombrowski

...to make some quick wins when it comes to influence there. And then from...

Article

5-V Framework to Demonstrate Impact and Increase Investments for User Research

...meticulous approach to selecting methodologies, ensuring data integrity, and rigorously validating findings.  How Do...

Podcast

Creating Connections: The Synergy of UX and CX – Becky Staker

...opportunities. Kuldeep Kelkar Yeah, that’s very interesting. And you have this unique experience working...

Article

From guesswork to confident decisions. Rapid Usability Testing to answer key questions that product development teams have.

...and Actionable Insights through Usability Testing <– Rapid Usability Testing One Pager (PDF) Rapid-Usability-Testing-1-PagerDownload...