OttoQ had the engineering talent to build a solution to accompany their hardware, but lacked design capacity. We took them from concept to product with user feedback for successful demos.
Identifying a need
They had the expertise in software and a top notch engineering team to build the hardware towards the solution, but they knew without a usable design the product couldn't succeed. They needed a wonderful eXperience for their user
90 Days or bust
One of the first things our new partners told us was that they had a
very tight deadline. They needed to go live in 90 days. So we had just three months to
research, design, and launch an entire consumer application from scratch. We needed to get
started right away and work in the most efficient manner possible.
To solve for time constraints without lowering quality planning was vital. We had to identify the right problems and prioritize from the very first day to allocate our time efficiently. Identifying the right problems is something we take pride in doing.
We did our research to validate the idea and
identified three phases we had to work through. The first was focused on our user (the
driver). The second phase was focused on our host (the hardware). The third was connecting
all three to the web so that both users and hosts could keep track of the data. Each of
these phases was given a strict timeline of 30 days.
We conducted at a minimum international biweekly team meetings to keep us on track. This allowed us to avoid time consuming mistakes and keep the project on track for launch. We had teams working on opposites sides of the globe, so keeping to this schedule was a challenge. That’s where working as a partner rather than simply a client/ service provider makes all the difference. Efficient communication was a must.
One of the problems that OttoQ wanted to solve was for user anxiety. Just driving by itself can be stressful, and adding the pressure of finding a parking to that only exacerbates it. We had to thread the needle between functional and smooth.
Through our exhaustive testing of every possible angle of the user eXperience, we were able to identify items that needed to be addressed to reduce stress. For example, we removed any type of countdown clock as we found they only created more stress for the user. We also chose a color palate that conveyed calmness and removed any unnecessary distractions.
We continued to iterate through all the other possible problems while sticking to our tight deadline required for our partners.
We had now reached the end of the 90 days. A diverse international
team working from opposite sides of the world had met its deadline! We had started with
nothing more than an idea and now we had delivered the Minimum Viable
OttoQ, was thrilled with the eXperience we had created. With this prototype in hand, they were able to go and start driving the outcomes they desired. For example, they took the prototype and were able to have successful product demonstrations with companies like Facebook and LinkedIn.
“We are very pleased with our engagement with UXReactor. They provided an objective assessment of our product experience with actionable insights and a prioritized plan which we used to enhance our product. It was noteworthy how fast they were able to ramp up and turnaround a full assessment while handling a complex domain like ours. We would highly recommend this team.”
Director, New Product Development - Catalia Health
“UXR has been an instrumental partner and is helping RedSeal develop its next-generation user experience. They are active learners who provide multiple solutions without being tied to them. They seamlessly work cross-functionality and with our processes.”
Kurt Van Etten
Chief Product Officer - RedSeal
“I was extremely impressed with the level of preparation and thought of the UXReactor team, especially during our sit-down meetings. I was blown away by the research that they wanted and the questions they had so that they could ultimately deliver the product and user eXperience we needed to achieve in the long run.”
Product Manager - Earlens
“UXReactor will better enable any ecommerce team to deliver improved business outcomes for their products. UXReactor has established the most effective working model to help where it is needed the most.”
Vice President & GM, eCommerce - CDW
"We put in a stringent schedule and set of milestones – all detailed and thoroughly managed. We are extremely pleased with the results of the work done by UXReactor. They are extremely talented and creative – and can turn around things rapidly."
R K Anand
CEO - OttoQ Inc
“I’ve worked with a lot of designers in my career and I can say without thinking twice that you guys are the best designers I’ve worked with.”