In a world where digital has become overwhelming, we put pen to paper to communicate ideas as often as possible. We’re all about collaboration, preferring to work with you, rather than for you. Our clients become part of the team.
IDENTIFYING THE RIGHT THING TO BUILD
We believe that great products are the result of balancing customer needs with those of the business. So we don’t stop at just understanding your customers. We take the time to understand your business needs and the environment in which you operate. We leverage a variety of techniques ranging from surveys, and interviews to competitor analysis and ethnographic studies to understand your users and business.
Ideation sessions help the team look at complex data from different angles, and discover opportunities for supporting customer needs. To do so, we leverage cross-functional teams to participate in data discovery and brainstorming. The insights are communicated across the organization in a compelling and meaningful manner. Ideations workshops help rapidly generate a large number of product ideas that address the opportunities.
The Visual Design and Interaction Design processes focus on creating an emotional relationship with the customer. These processes utilize the principles of cognitive psychology, as well as an understanding of the users’ environment and needs to create patterns and interaction models that are easily understood and used by the customer. These processes also leverage a deep understanding of the underlying technology stack to deliver best in breed experiences. The specifications generated from this process are used as engineering blueprints to build the product.
Do you need to build the whole system before you can validate the idea? Micro-Experiments help rapidly test the underlying hypothesis, without committing to a specific design direction. This helps teams identify flaws or potential roadblocks without committing to the expense or the time to build a full- fledged product.
Very rarely do products perform as planned – after going live. It is imperative that the team realises the team the product requirements and their strategic implications. This stage requires careful evaluation of different requirements and building the product roadmap to ensure business goals are met.
BUILDING THE RIGHT THING
At UXReactor we follow a five step process that is focused on delivering high quality output. The process has been designed to bring rigour into the design cycle and ensure we are making steady progress. These five steps solve different needs at different stages in the process.
Design Brief is an agreement & guiding document which establishes clear expectations between your business and our designers. It provides clarity in the project and helps business and designer achieve our desired results for the project.
Next, Research on the product commences. A high-level flow of your user in all possible circumstances is drafted. Workflows talk about the why’s and what’s. This helps us identify top level issues before getting into detailed screen design. With workflows our designers can start conversations with developers.
Once the workflows have been agreed on, wireframing begins. All the features identified are neatly laid out. Wireframes are drawn on paper first and then digitally created. They talk about the how’s. Wireframes help us bring the focus on usability and experience. They can help determine structure, layout, functionality, calls to action, blocks of text and UI elements.
After the wireframes have been signed off, visual designing helps enhance them by using various visual patterns. Our visual designers will focus on perfecting color, typography and minor changes to layout. Visual Design helps the product become more appealing and desirable. This is where we start building a style guide. At this point the goal is to have our functionality locked down.
Finally we create a clickable prototype using the high fidelity mockups. The prototype is ready for the usability studies. Usability studies are conducted to analyse whether the design serves the users purpose or not.