The key to driving outcomes
Intent to Outcome Matrix
After decades of building products and leading design for multi-million dollar companies, we realized there was huge disparity in service between having in-house design versus hiring outside agencies. To solve for this, our team created a process that is both comprehensive and cooperative. There are no gaps resulting in wasted resources and time. We work with partners on developing concepts through production and all points in between.
Becoming fluent in your language
To make truly great products, we begin with understanding the why. Why do you want to build it and why do people need it? How do we balance your needs with your customers? To answer this, we learn to speak your language. This means more than just understanding your customers. We also study the ecosystem in which you operate. This can include techniques ranging from surveys, user studies, competitor analysis, and more.
Looking from every possible angle
Ideation is when we start generating new ideas by looking at the data from multiple angles. We optimize this by leveraging our diverse teams in brainstorming sessions, data discovery, and more. This allows us to discover multiple new opportunities to support customer needs. These insights are then effectively communicated across your organization. Ideation workshops can be held to address these opportunities.
Imagining the users experiences
How will the emotional interactions with your users look? At this stage, we employ cognitive psychology principles and re-create the user's environment to best create patterns and interaction models that are easily understood. We create various personas and scenarios and create visual representations to see from all possible angles. Combined with a deep comprehension of the underlying technologies, we will use these specifications as blueprints to build the final product.
Testing the ideas
We know no organization can afford to waste resources. So rather than build a whole system, we first validate your idea. Employing micro-experiments, we are able to rapidly test the ideas while still being able to be flexible and change design direction. At this stage, we are able to identify flaws and possible roadblocks and deal with them before committing to building the complete product.
Identifying what’s important
We now have a lot of information to work with, but even with the most careful of planning the unexpected can occur. At this stage, it is essential that we identify and evaluate the product requirements and what implications these create. By prioritizing, we can build the roadmap that ensures our goals will be met despite any inevitable issues that arise.
Keeping clarity and focus throughout
The design brief is an integral part of working with you. It defines our goals, the scope, and expected outcomes for the project. By providing this clarity, we ensure that both the client and their team are on the same page and can move forward to achieve the desired outcomes.
Creating a high level flow of all possible situations
At this stage, we put pencil to paper. A high-level flow of your users in all possible situations is sketched out. By using this method we are able to quickly iterate without committing digital resources.These workflows show the “why’s” and “what’s” and can identify top level problems without the waste of time and resources. And using these workflows, the designers can begin collaborating with the developers.
Building the skeleton
With the workflows finalized, we begin the next stage. First, we identify all the features and lay them out. We again put pen to paper first to save time and resources. These layouts show us the “how’s”. The layout, structure, functionality, and more are determined with the focus being on usability and experience. Only when we are satisfied, do we move to digital.
Adding the emotion and beauty
Wireframes in hand, we now move on to visuals. This is the part that brings the soul to your product. The focus will be on color, typography, and minor changes on the layout. Using this style guide we will add the emotion to your user's experience. We create a style guide which guides us on finding the perfect emotional impacts for your experience.
Constructing a clickable high fidelity version
And now we actually build the product. Our prototyper will construct a clickable high fidelity version. Using this prototype, we continue to do user testing to identify any additional changes that may need to be made before production. With this prototype, we will be able to conduct more usability studies allowing us to smooth out any issues before the final launch.