4 Weeks

PROJECT DURATION

Helped in building out unique experiences by testing the hypothesis and providing a new approach to their existing workflows.

100+

VARIATIONS EXPLORED

Iterated for each screen and design pattern and sketched out all the possible variations

1

PATENTABLE IDEA

Apart from 3 Visual variations for each screen, delivered a concept that will redefine job searching

THE CHALLENGE

Please give us great UI for the wireframes that we already have.

HireLinks is a start up technology platform that allows Consultants, Alternate Workforce (AWF) Vendors, and Clients co-exist as thriving ecosystem. In this ecosystem the consultants create personal branding, and ensure that they get hired, by relevant AWF vendors. On the other hand AWF vendors are looking to maximize the consultants community by getting to fill their roles in a timely and accelerated manner. The Clients are consistently looking at managing an army of AWF vendors and consultants, so they can get the most value for the organization

INDUSTRY

Professional

LOCATION

Stealth mode

URL

Stealth mode

” We wish we approached you sooner! “

RAMANA & PHANI

CO-FOUNDER, HIRELINKS(Stealth mode)

RESEARCH AND PLANNING

HireLinks, an incredibly fast paced project needed a different approach to solve the problem which was more pressing in the market. There was a debate as to what was important to the user so we started the process by testing our hypothesis. The method we used for this is A/B testing. HireLinks helped us assemble a group of industry experts to break the tie of our concepts. The tie breaker would be that concept which received more click throughs. This would help us realise which concept was the user more interested in. It was quickly apparent when the results started coming in that the user’s preferred one concept over the other.

LISTING HYPOTHESIS

After HireLinks explained to us their idea and showed us the work they had done so far, we understood that there were various concepts that we had to go after. To finalise on one specific goal, we listed out all the possible hypothesis as to what is most important to the typical user.

A/B TESTING

We carried out initial user research to uncover the customer’s needs and goals. Two home pages with different messages were rolled out and based on the clickthrough rate, we came to a conclusion as to which concept was more appealing and useful to the customer. This we realized was a very effective way to start the project as we had complete clarity of the expected outcome.

INFORMATION HIERARCHY

The next giant hurdle that we had to pass was IA. Imagine a form with an insane number of form fields to fill. We knew our customer would get scared at the prospect of giving so much information. To make this experience east, we introduced a new method to categorize all the required form fields into primary, secondary and tertiary fields. Because of the users now have a choice to limit the amount of information they are willing to disclose.

ROUGHING OUT THE IDEAS

After plenty of discussions and whiteboards full of sketches and notes, we had discovered that their form fields have to be significantly categorized as lots of data doesn’t necessarily translate into business value unless you concentrate on how to interact with and visualize that data. So we categorized the fields three core spokes: primary, secondary, tertiary fields.

SKETCHES TO WIREFRAME DESIGN

Our scope in this project required us to give visual designs for three major screens. A fair amount of creative work was done to meet the user’s requirements in a simple, compelling way.For each final design, we delivered at least 3 visual variations. To arrive at the final three, we iterated 30x times at the wireframe level. Over the initial design period, our iterations served not only as a way to work through various configurations, they also helped expose new ways to combine the data and content together.

IMPACT

At the beginning of the project we set off with the goal of bringing a concept to life. The designs we delivered met requirements and made them think about their engineering. As we looked back on the work we realized that we had done much more than simply giving UI for their wireframes.We created an entirely new concept around the project, which in itself is a patentable Idea.

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